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Apple working ‘rapidly’ to bring Apple Pay into Asia and Europe market


Apple Pay expansion in Singapore, segment vice president Jennifer Bailey said Apple is "working rapidly" to deploy the payments platform in Asia and Europe on the way to launching in every major market the company's products are sold.

That Apple intends to expand Apple Pay beyond its existing coverage area is a foregone conclusion, but beyond that the company hasn't offered any clues as to a near-term rollout strategy. Bailey shared a few interesting tidbits regarding future expansion efforts in an interview with TechCrunch.

"We're working rapidly in Asia and also in Europe, our goal is to have Apple Pay in every significant market Apple is in," Bailey said.

Apple will also be expanding the loyalty card integration to more retailers over time, which allows the Apple Pay Wallet to include things like store points cards. Looking forward, there are rumors of person-to-person Apple Pay coming to iOS 10 so users can easily send money to each other. Apple may announce person-to-person payments at WWDC in a couple of weeks.

Adoption of Apple Pay also depends heavily on adoption of newer iPhone models that are compatible. Apple Pay works with iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus and the iPhone SE. Payments can also be made with Apple Watch or for buying in certain apps on recent iPads. Apple Pay may expand to the Mac too, later this year, for quickly making payments on merchant websites.

Bailey previously revealed that the service hit three million provisions inside its first three days in China, while, more generally, it is adding one million new users per week worldwide. Bailey didn’t offer new data for Apple Pay in China, but she did say that the service is “seeing incredible user and developer reception” with a number of prominent consumer tech companies integrating the service into their apps to enable digital payments.