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Twitter rolls out First View in India


Twitter rolls out First View in India

Social media networking platform Twitter stated it has introduced First View in India on Wednesday. Twitter stated First View empowers Indian businesses of any size to scale their marketing campaigns with video and real-time, public conversations. Tata MotorsBSE -0.75 % India is among the first advertisers in the region to leverage the feature. 


The feature was first launched in the US in February and is now available in 29 countries including the following Asia Pacific markets — Australia, India, Indonesia, Japan, Malaysia, Philippines, and Singapore.
The idea behind First View is to allow brands and advertisers to take the most valuable advertising spot on Twitter for a 24 hour period. This will help them target their audience as soon as they login their Twitter accounts and see the promoted ad video on the top.
At present, only videos are allowed to be used in First View but according to a spokesperson of Twitter, the company is considering to expand to other tweet types as well in the future.
Commenting on the launch of First View in new regions, Maya Hari, Senior Director for Product Strategy and Sales, for Asia Pacific, Latin America, and emerging markets, said,
Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds.

First View is now available in 29 countries including Asia Pacific markets Australia, India, Indonesia, Japan, Malaysia, Philippines and Singapore.