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With a 40% market share in 2015, Apple Inc. (NASDAQ:AAPL) remains the dominant smartphone brand in the United States. However, the research by Parks Associates suggests that the lead is not significant. The report claims that up to 86% US households subscribed to the broadband service, own at least one smartphone. The iPhone is the most preferred handset, followed by smartphones manufactured by the South Korean giant, Samsung Electronics Co. Ltd.
According to Parks Associates, Samsung follows Apple with a 31% US smartphone market share and is the most popular Android original equipment manufacturer (OEM). LG is on the third position, with a 10% market share. Other OEMs such as Taiwan’s HTC and Motorola have a contribution of 5% and 4%, respectively, in the US smartphone sales. The OEMs categorized as “Other” include emerging players such as OnePlus and Huawei, which collectively command about the same market share as LG.


The research also discusses consumer product upgrade lifecycles, i.e. how long users wait before purchasing a new upgraded handset. The data claims that 45% of the US households take about two years to upgrade to a new smartphone, while a little over 30% of iPhone users use more than two-year-old iPhones.
Parks Associates Director of health and mobile product research Harry Wang says that mobile data carriers are trying to change this trend by offering packages that encourage users to upgrade their phones. Most carriers started relinquishing two-year payment contracts in 2012 and in 2015, only 51% of smartphone users had a mobile contract, down from 70% in 2011.


1. Better Hardware and Software Integration

The iPhone 6s and 6s Plus introduce a new feature that no Android phone maker could copy. The 3D Touch display is smart enough to sense pressure, allowing you to take quick actions from the home screen just by long pressing on an app icon. Or you could peek at that email just by lightly tapping on it in your inbox. Sure, Android phones have offered haptic feedback for ages, but the Taptic engine in the new iPhones promises to be super efficient. Only Apple ties hardware and software together like this.

2. Great Cameras

The iPhone consistently produces pleasing photos with accurate color - generation after generation. And the iPhone 6s and 6s Plus up the ante with a sharper 12-MP camera with 4K video capture. Just as important as the bump in resolution is Apple's homegrown image signal processor, which promises more realistic colors.
The new iPhones are also looking to take the selfie crown from Android phones. The FaceTime HD has a new Retina Flash feature that boosts the brightness of the screen to double as a flash.

4. OS Updates When You Want Them

This is going to hurt a little, Android fanbois. As of June 1, Android Lollipop (the latest version of Google's software) was installed on a whopping 12 percent of devices. So just a little over 1 in 10 droid owners are taking advantage of features like the slicker Material design and Priority mode for letting only the most important notifications get through. Contrast that with the 83 percent of iPhones running the latest iOS 8 software as of early June.
The problem is this: with the exception of pure Android phones like the Nexus, the Samsungs, LGs and HTCs of the world have to jump through more hoops to bring you the latest version of Google's OS, including carrier certification. Plus, phone makers typically drag their feet on updating older phones, so as to encourage folks to upgrade. All iPhone owners can update to the latest version of iOS on day 1 (or close to, depending on Apple's servers). This dynamic isn't going to change anytime soon. 

6. No Bloatware!

It's not a good sign for prospective Android phone buyers that some of the most popular articles we do are bloatware-removal guides. Samsung and others have gotten better at minimizing the pain for users by lumping all carrier bloatware into a single folder, but it's still just crap taking up space on your phone.


Android OS
Android is the world’s most popular mobile operating system platform and it’s my personal favorite.

Pros of Android :

  • Available on a large range of devices.
  • Flexibility.Android is the most flexible Operating System of the three we’ve considered.
  • Google services experience is slick.Apps which tie in with Google’s online services have been integrated well in to Android.
  • Android has Widgets.Widgets are part web

Cons of Android :

The cons of Android are the other side of the flexibility / configurability coin.
  • Android is not about Simplicity.
  • Android does not have the best Reliability.
Android products might appeal to the more technically capable, people prepared to invest in considering their product, who like a particular device form factor and / or who already uses a lot of Google’s online product suite.

iOS is the Apple Operating System.

Pros of iOS

  • Simplicity is Apple’s strength.One of Apple’s slogan is ‘It Just Works.’ If this is your first ( smart ) mobile phone or if you find it hard working with computers in general then Apple is more likely to be your sort of device.
  • Apple offers Consistency across apps and platforms.The experience on Apple devices and in the apps is far more consistent than on other platforms.
  • It’s hard to fault Apple’s reliability.I don’t think I’ve ever had a call drop out on a call made from an iPhone.
  • There are a lot of accessories available More accessories can make your iPhone more useful to you and more integrated with your life.
Cons of iOS

  • Device range is limited.Unless you want an older iPhone 4S instead of a newer one, range of Apple iPhones is not as broad as those available to people prepared to consider the other two Operating Systems.
  • Apple devices have apps but no tiles or Widgets.The range of apps available in the iTunes store is great. But they’re just apps.
  • Apple products are not that personalisable.
  • Price. iPhones are expensive.You’ll be lucky to get away with a contract less than $50 per month for any kind of iPhone.