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Instagram:changing its feed to show photos order



Instagram users could soon notice something different in their feeds: Instead of showing users the most recent posts first, the mobile photo-sharing app says it will give higher priority to posts that each user is likely to care about most.
If that sounds familiar, it’s because that’s how Facebook decides what to show users of its online social network. Facebook, which owns Instagram, has long used a complex formula to emphasize items it hopes will be “relevant” to each user, based on factors like whether the post came from a close friend or how the user responded to similar posts.
Instagram had previously acted more like rival Twitter, showing every post in reverse chronological order. But it says users were missing some older posts they might have wanted to see.

For years, we have been trained to view web postings from our friends in a certain order. Refresh the top of your various "feeds" — the running column of content on some versions of Facebook, Twitter and Instagram — and you will see the latest news at the top. The further back you scroll, the older the material gets. 

As our online networks of friends have grown larger and the social media companies have matured, the feeds have evolved. Facebook changed its news feed in 2009 by switching to an algorithm largely based on the popularity of posts, among other signals. Last month, Twitter introduced older, popular tweets to the top of users' feeds, out of order, if the user had been away from the service for a time.