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The premium tech device brand that was once part of Sony is set to venture into the smartphone market. But rather than go with an Android-based handset, Vaio is poised to unveil a Windows 10 phone at a special event on Thursday.

It has been over a year since Sony sold off its Vaio brand due to decreased laptop sales, but now it seems that the brand may be making a comeback in the form of a mobile device. The Vaio Phone Biz will be the company’s first smartphone and, surprisingly, it is running Windows 10 Mobile.
Vaio is trying to retain the design and build quality of Sony’s laptops by using high quality materials in its new handset. The Vaio Phone Biz features a very sleek aluminum build with a silver finish.
Despite good design, very good internal components and phenomenal camera capabilities, Microsoft has struggled to attract top developers, and therefore the best apps, to its ecosystem. There is still no standalone Gmail app for the handsets, for instance. And unlike other types of computing devices, which are about processor speeds, multitasking and offering productivity and digital content for relaxation, smartphones are all about the apps. So trying to convince someone to take a chance on a handset that doesn't officially support Instagram or Snapchat is going to be a tough sell.
The Vaio Phone Biz will have a 5.5-inch 1080p LCD screen that will hopefully save battery life while giving users plenty of screen real estate. It has a 13 megapixel camera on the back and houses 3GB of RAM along with a Qualcomm Snapdragon 617 processor.
Though this is not the latest nor powerful chip from Qualcomm, it allows the Vaio Phone Biz to make use of Windows 10 Continuum desktop mode, which enables the phone to transition into a desktop mode when docked with a monitor, keyboard, mouse and other accessories.
Vaio is partnering with the leading Japanese telecom NTT Docomo to provide applications as well as network support for the Phone Biz. The device will go on sale this April for $424 and will come unlocked.