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LG and B&O PLAY TOGETHER TO LAUNCH ENHANCED SMARTPHONE AUDIO (LG G5)



LG Electronics has announced a new agreement that it is going to collaborate with B&O (a high-end electronics designer and manufacturer) to come up with an audio quality-focused experience on a smartphone. The companies have apparently been working together for the Hi-Fi audio features for the highly-anticipated LG G5.


Building on its many advances in smartphone audio, LG plans to expand its collaboration with B&O PLAY to enhance the competitiveness of its smartphone audio experience further.

"By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones," said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. "Our collaboration with B&O PLAY has proven mutually beneficial, and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market."


About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.

About B&O PLAY Company

B&O PLAY delivers stand-alone products with clear and simple operations - portable products that are intuitive to use, easy to integrate into your daily life, and deliver excellent high-quality experiences.

We want to evoke senses, to elevate the experience of listening and watching. We have spoken to musicians and studio recorders who all love the fact that more people listen to music in more places, but hate the fact that the quality of the listening experience has been eroded. We want to provide the opportunity to experience media in a convenient and easy way but still in outstanding high quality.