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Great comeback stories in technology

After Nokia surprised everyone with its Android tablet, the Internet has pretty much decided that the old tech giant is on its way to a magnificent comeback. Whether (the non-Microsoft owned part of) Nokia actually lives up to everyone’s expectations is a story yet to be told, but it can learn from some of the giant comeback stories we’ve witnessed in the past.


To be fair, Microsoft hasn’t really had to write a gargantuan comeback story yet because it still remains one of the largest tech companies in the world. However, in the latter half of the last decade, after the emergence of Android and iOS, it looked like Microsoft had lost the plot. The Redmond giant’s only presence in the smartphone market was Windows Mobile, an obsolete OS that was as embarrassing to look at as it was terrible to use. Fortunately, Microsoft realised the error of its ways (a little too late, some will argue), and in 2010, launched Windows Phone, a smartphone OS that looked great and focused on usability, on the Nokia Lumia 800. Today, Windows Phone stands as a serious alternative in the smartphone segment to Microsoft’s credit.


Like Motorola, AMD is another company that has made a decent comeback more than once. After years of flagging behind Intel, in 2001, AMD launched the Athlon XP processor that not only beat the Pentium 4 in terms of performance but was also priced at half the cost. If that wasn’t enough, in 2008, and again after a couple of years of settling into the No. 2 spot, AMD released the R700 GPUs that included cards like the HD4850 and HD4870 that shook the market thanks to better performance and value than the competing Nvidia Geforce cards. Now that AMD powers both the Xbox One and the PS4, the company’s importance as a graphics technology giant can’t be disputed.


Nintendo was pretty much synonymous with gaming during the ‘80s and most of the ‘90s but then, just like Apple, it was almost given a knockout punch by two under performing products- the Nintendo 64 and the Gamecube. With both the Xbox and the PS2 ruling over the console market, it appeared like Nintendo would become a footnote in gaming history. Then, in 2006, it launched the Wii, a console that relied on motion controls, and broke all sales records. The Wii ended up selling over 100 million units and easily became the best selling console of the last generation.