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Facebook has finally released its Reactions feature — after almost a year of testing them in various countries.
Available on the website and the app, Facebook users can now — in addition to Liking — add reactions like “Love”, “Haha”, “Wow”, “Sad” and “Angry” to a post that they come across on their Newsfeed.

According to Facebook’s announcement on their Newsroom page, users need to “hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options” and then choose the one they wish to “react” with.
The “Like” button was originally called the “Awesome” button until Facebook CEO Mark Zuckerburg vetoed the name. The feature was also said to be stolen from rival social network site Friendfeed.
Jelneck said Facebook didn’t simply create emojis to give users more options; they’re using them to monitor and analyze behavior and fill Facebook feeds with posts that keep users on the site longer.  "If you keep hating something, well, it's going to keep you on that page longer believe it or not, so sometimes the controversial stuff that you don't like may be stuff they want to dish out to you just to keep you engaged longer,” Jelneck explained.
In an email to FOX 35, Facebook acknowledged, "Our goal is to show you the stories that matter the most to you.  If someone uses a reaction, we will infer they want to see more of that type of post."